Looks good and tastes great
October 09
design101 have developed a brand new corporate identity for the catering company, Gourmets Italia.
The image of Gourmets Italia was key... the new branding had to reflect the high quality, handmade products that Gourmets Italia source direct from small, independant producers in Tuscany.
The new logo aims to project the company's unique selling point of real Italian foods at everyday prices. The scribbled flag helps instantly identify to roots of the business while the script text projects an image of quality and sophistication and finally the regimented use of Myriad for the Italia re-enforces the message of a professional company.
The new logo has been applied to the product packaging, delivery van livery, staff uniforms and promotional t-shirts.
Development of the Gourmets Italia website is underway... watch this space for the launch.
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